Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how idphotomagic.co.uk ("we", "us", "our", or "Site") collects, uses, and protects your personal data. We are committed to transparency and compliance with UK and EU data protection laws, including the UK General Data Protection Regulation (GDPR).
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, phone number, and other information you voluntarily provide through contact forms or registrations.
- Technical Data: IP address, browser type, device information, and operating system.
- Cookies: Persistent and session cookies to recognise your preferences and behaviour on our Site.
- Usage Data: Pages visited, time spent on pages, referring URLs, and click patterns to understand Site usage.
- Affiliate Tracking Data: Information related to clicks, referrals, and conversions for affiliate commission purposes.
How We Use Information
We use collected information for:
- Analytics and Site performance monitoring to improve user experience.
- Affiliate tracking and commission attribution when you click links to partner casinos.
- Personalisation of content and recommendations.
- Responding to your enquiries and customer support.
- Compliance with legal and regulatory obligations.
- Marketing communications (only with your consent).
Cookie Policy
Our Site uses the following cookie types:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track Site usage (e.g., Google Analytics) to improve performance.
- Affiliate Cookies: Track referrals to partner casinos for commission purposes.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You may opt-out of non-essential cookies through your browser settings or by declining consent on our cookie banner. Please note that disabling essential cookies may affect Site functionality.
Third-Party Links
Our Site contains links to external casino operators and affiliate partners, including Betway sister sites. We are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies independently before providing personal data or engaging in gambling activities. Third parties may collect data independently and maintain their own privacy terms.
Your Rights
Under UK GDPR and relevant data protection laws, you have the right to:
- Access: Request a copy of your personal data.
- Rectification: Correct inaccurate or incomplete information.
- Erasure: Request deletion of your data ("right to be forgotten").
- Restrict Processing: Limit how we use your data.
- Data Portability: Receive your data in a structured, portable format.
- Withdraw Consent: Opt-out of marketing communications at any time.
- Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe we mishandle your data.
To exercise these rights, contact us using the details below.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes stated in this policy or as required by law. Typically:
- Contact form data is retained for 2 years unless you request deletion.
- Affiliate tracking cookies expire according to partner casino terms (typically 30-90 days).
- Analytics data is aggregated and anonymised after 26 months.
- Legal or regulatory obligations may require longer retention periods.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or report a data concern, please contact:
idphotomagic.co.uk
Email: privacy@idphotomagic.co.uk
For complaints regarding data handling, you may contact the Information Commissioner's Office (ICO) at www.ico.org.uk or call 0303 123 1113.
This Privacy Policy may be updated periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the Site constitutes acceptance of the revised policy.